Services
Segmentation isn’t just another thing we do, it’s the thing we do.
A high-quality strategic market segmentation must be able to paint a full picture of customers' life. This is why we use different types of mixed methods research designs combining both qualitative and quantitative research strands.A strategic market segmentation model must meet the following requirements: quality, clarity, and practicality.From marketers to marketers
Customer research
Explain how customers think, feel and act.
We conduct qualitative, quantitative, and mixed methods customer research projects to help our partners explain and explore customer thinking, and behaviour. Co-creation
Engage stakeholders, partners, and users in creation.
Co-creation is an integral part of our segmentation and mixed methods research, but it can be also used standalone. With co-creation, you can engage key audiences in service and product development both internally and externally.