About

Embassy of Design is a research consultancy specializing in market segmentation.

EOD is founded on the principle that customer research should be compatible with how modern high-velocity teams develop their product or service.

We believe that fast-moving teams deserve hands-on research expertise that is focused on delivering real value.

And by real value, we mean rich and thick user insights that help make better and more informed decisions here and now.

We believe that customer research can be integrated with the day-to-day of a modern product or service development team.

Embassy of Design's partner Antti Mäkelä focuses on segmentation and qualitative research.

Embassy of Design's partner Essi Ahtola focuses on co-creation.